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GAINESVILLE, Fla. — For female mag visitors, intercourse does not sell so much because it — bores.

Therefore conclude three University of Florida marketing teachers in a study that is new gauged young women’s psychological reactions to adverts featuring stunning females from Vogue, Allure along with other women’s mags.

The hotter the attire that is model’s appearance , the greater amount of it left the ladies, well, cold, state UF’s Robyn Goodman, Jon Morris and John Sutherland. Just just What the 100-plus college-age ladies surveyed into the research discovered a lot more attractive than provocative intercourse kittens had been normal, pretty-in-an-everyday-way kinds, an appearance the scientists describe as nutritious.

“ just what we found could be the means that the industry together with method in which individuals are taking a look at beauty are completely different, ” said Goodman.

The study – which won the paper that is top when you look at the marketing unit at last month’s Association for Education in Journalism and Mass correspondence meeting in bay area — is partly of interest since it clashes using the sex-drenched conventions of glossy mag marketing. Relating to Goodman, it brings to light a looming disconnect between generally speaking male professionals of businesses wanting to promote their products or services as well as the feminine customers they’re trying therefore desperately to achieve. Continue reading »